SPOTLIGHT: CVHEC transitions – a new look

The Central Valley Higher Education Consortium (CVHEC) is rolling out a new look that includes new logos presented in this issue and a revamped website later this winter.

The 28-member strong consortium covers 10 counties in the Central Valley and the new primary logo — keeping to tradition while simultaneously modernizing — captures our region in the center of the state in a rounded square shape to help with placement in a variety of compositions.

The stylization of the “CV” and its notable visual distinction in the logo-mark represents the agricultural roots of the Central Valley and its importance as the region that CVHEC serves. As the primary logo, this mark will be the most commonly used for CVHEC branded touch-points.  The two alternate Logos will also be used from time-to-time with internal, local, state and national partners.

“With the exciting addition of a new full-time staff member, an updated strategic plan and new initiatives launched this year, this is right time to refresh our look,” said Ángel Ramírez, CVHEC finance and operations manager.